Bad Science

The Submersable Amber Spyglass

Good summery of Foster's interactive campaign here. Cool idea well executed that communicates a product benefit. Very much like the Kronenbourg TV ads, but more digital i.e. cooler.

But I Know That I Was Out of Luck / The Day The Music Died

The Archive from Sean Dunne on Vimeo.

"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe" - Albert Einstein

4mations is a video-sharing site aimed at bringing together the best animation from around the world. The project is a collaboration between Channel 4, Aardman animations and Lupus Films and there are all sorts of rewards for people who upload their work: cash prizes for popular content, competitions, opportunities to pitch for commissions, even the chance to get on telly.

Over the next few they'll we'll be adding loads of new features and content as we get ready to for the full public launch in mid-September.

Check it out

You spin me right round, right round

Cut Chemist - 1st Big Break from eyestorm on Vimeo.

When Brands get YouTube

YouTube

A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.

EA noticed the video, then produced and posted the video response below. Good to see a company taking notice of its userbase and carrying on the conversation rather than producing some kind of "official response".

Kudos.

Noise Machine

What A Clip - For more of the funniest videos, click here

AFTERimg

The nature of our visual system allows us to sometimes see "after-images" which appear once the original stimuli are removed. In the following demonstration, you will see that the colors in after-images are usually the opposite (complementary) colors of the original.

Stare at the black spot in the center of the four colored squares for about 30 seconds. Then scroll down and move your gaze to the black spot in the uniform white area.

Nothing you see will be real ever again

Mirror++

Mirror++ by Juha Huuskonen makes crazy musical kaleidoscopes from whatever its wall mounted camera can see. Installed in the museum of modern art, Helsinki, the viewer can walk into the spotlight and create their own interactive artwork, bringing image and performance together.

Below is a film of me having a play whilst on holiday!