I'm rather chuffed that I was able to find something cool, progressive and tennis-related before the end of Wimbledon (as I write this the mens finalists have just returned from their 2nd rain break).
JWT, in a actually-making-good-advertising shocker, have made these grass artworks that were installed on the ticket queue line at Wimbledon. Working with artists and using some simple photographic techniques, they were able to get the grass to grow in different heights, thicknesses and colours to produce these monochrome masterpieces. Arguably it doesn't seem to have much to do with HSBC, but they are innovative, relevant to Wimbledon and eye-catching. Creative review's article on how they did it is here.
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