
IKEAs new product site raises the bar higher than ever and gives me that all too familiar "shit, look what IKEAs done" feeling!
The website features an IKEA styled house full of crazy dancing weirdos that move and sway to whatever track you choose to upload from your collection. The music detection to video is tight, and the dancing is compellingly weird to watch. I've spent a good 15 mins playing with it.
The site is in Sweedish, so to upload a track click on the little note icon in the bottom left hand corder just below the video player. Another sweet touch is having the dancer fall to the floor, exhausted, when you turn the sound off, as if they are naught but slaves to the pounding rhythems the users supply. Probably more poetic than they meant it to be, but its still very cool.
Play
here. Now.