Bad Science

The Submersable Amber Spyglass

Good summery of Foster's interactive campaign here. Cool idea well executed that communicates a product benefit. Very much like the Kronenbourg TV ads, but more digital i.e. cooler.

But I Know That I Was Out of Luck / The Day The Music Died

The Archive from Sean Dunne on Vimeo.

"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe" - Albert Einstein

4mations is a video-sharing site aimed at bringing together the best animation from around the world. The project is a collaboration between Channel 4, Aardman animations and Lupus Films and there are all sorts of rewards for people who upload their work: cash prizes for popular content, competitions, opportunities to pitch for commissions, even the chance to get on telly.

Over the next few they'll we'll be adding loads of new features and content as we get ready to for the full public launch in mid-September.

Check it out

You spin me right round, right round

Cut Chemist - 1st Big Break from eyestorm on Vimeo.

When Brands get YouTube

YouTube

A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.

EA noticed the video, then produced and posted the video response below. Good to see a company taking notice of its userbase and carrying on the conversation rather than producing some kind of "official response".

Kudos.